Specialty Food Association
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Privacy Policy


The Specialty Food Association (“SFA”) respects your privacy and is committed to protecting your personal information. When you visit the SFA websites specialtyfood.com and my.fancyfoodshows.com (each a “Website” and together, the “Websites”), we help you maintain control over your personal information. We will collect, store and use your personal information solely to support and enhance your relationship with us and our members. For example, we may use your personal information to share products and services of the SFA and its members, and to update you regarding trade news, SFA events and offerings. The SFA does not sell your personal information. We share your personal information only with your consent, as required by law, or with companies that help the SFA fulfill its obligations to you, and then only with companies who share the SFA's commitment to protecting the confidentiality of your personal information. You may contact the SFA at any time with any privacy questions or concerns you may have. You may also ask at any time to see the personal information you have given us and request correction or deletion.


In a few areas on our Websites and online support tools, we ask you to provide information that will enable us to enhance your site visit, to assist you with technical support issues, or to follow up with you after your visit. Information we may request includes your name, email address, phone number, address, type of business, job function or title, product and services offerings, payment information, customer preference information, and similar personal information. If we ever ask for significantly different information, we will inform you.

As a registered user of the Websites you may set up a personal dashboard on the Website and you may enter personal information and preferences on your dashboard in order to enhance your Website experience. You may also set up a user profile for the purpose of participating in interactive forums with other registered users. You may enter personal information in your user profile in order to identify and describe yourself to other participants in the interactive forums.


The information you provide will be used solely to support your relationship with the SFA and its members. Among other things, we want to help you quickly find information on the Websites, and alert you to trade information, upcoming SFA events, and other SFA services. The SFA may enhance or merge your information collected at the Websites with data from third parties for purposes of marketing products or services to you.

The information entered on your personal dashboard is used solely to enhance your Website experience, your ability to obtain information regarding the SFA, SFA members and their products, and to communicate with the SFA and SFA members. The information in your user profile is meant to identify and describe yourself to other participants in the interactive forums, and therefore may be viewed by other registered users. SFA does collect or use the information entered in your user profile for any purpose other than to administer the interactive forums.

The SFA may be required to disclose personal information in connection with law enforcement, fraud prevention, regulation, or other legal action, or if the SFA reasonably believes it is necessary to do so to protect the SFA, its members, or the public.


Your participation in any portion of the Websites or use of any Website functionality that calls for you to provide personal information is entirely optional. Any time after you provide the SFA with personal information, you may elect not to participate in functionality offered through the Websites or request the SFA to delete any personal information. As a registered user of the Websites, you may choose at any time to terminate your registration on the Website or change or delete personal information on your dashboard or in your user profile. Any personal information entered on the dashboard or in your use profile and so deleted will not be retained by the SFA.


Periodically, we may send you information about our various services, trade shows and events, or other products and services we feel may be of interest to you. Only the SFA or agents acting on behalf of the SFA under confidentiality agreements will send you information. If you do not want to be included on the SFA's marketing list, simply inform us at the time you provide us with your personal information. You may at any time opt-out of SFA's marketing list or update your information by contacting SFA's Customer Service at membership@specialtyfood.com.

As a registered user of the Websites, you may elect to allow SFA members to contact you via the Websites’ onsite messaging system. You may at any time opt-out of this election by switching off this functionality on your personal dashboard.


Information regarding you (such as name, address and phone number) will not be given or sold to any third parties for use in marketing or solicitation without your consent. Your information may be shared with agents or contractors of the SFA that have agreed to maintain the confidentiality of your information and use it solely for the purpose of performing services for the SFA.

The information of registered users entered on the personal dashboard will not be disclosed to any third parties, and may not be viewed or accessed by SFA members or other Website users. If you elect to contact, and be contacted by, an SFA member via the Websites, the SFA member will be provided with your name, but not your email address or other personal information. Any such contact by an SFA member will be made solely through your personal dashboard, unless you and the SFA member agree to contact each other through means other than the Websites.

The information of registered users entered in the user profile will not be disclosed to any unauthorized third parties by SFA, but may be viewed or accessed by other registered users.


We use return email addresses to answer the email we receive and for future contact with you. Such addresses are not shared with third parties without your permission, except as required by law, or to protect the SFA, its members, or the public, or with companies that help the SFA's fulfill its obligations to you. If you would like your email address removed from the SFA list, please contact SFA's Customer Service at membership@specialtyfood.com. NOTE: when you remove your email address from the list, you will not receive further updates regarding the Fancy Food Shows via email.


Please be aware that the Websites contain links to third-party websites, including websites of SFA members, which are not operated or controlled by the SFA. Such third-party websites may collect personally identifiable information from you. The SFA is not responsible for the privacy practices of such third-party websites, and such practices are not covered by this Privacy Policy.

Some portions of the Websites may be animated using downloadable applications and video which use hosting services operating under their own privacy and security policies.


Protecting the privacy of children is especially important to the SFA. We never collect or maintain information through the Websites from those we actually know are under the age of 18, except that we permit registered users under the age of 18 to maintain a personal dashboard or user profile under the supervision of a parent or guardian. No portion of the Websites is designed to attract anyone under the age of 18.

If we become aware that a person submitting personal information to us through the Websites is an unsupervised child, we promptly delete the information. A parent or guardian may request SFA to check for and delete any personal information of their child on SFA systems, or delete the personal dashboard of the child.


By visiting or using the Websites, you agree to the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please exit the Websites immediately and do not visit or use the Websites in the future. This Privacy Policy may be modified from time to time, so please check back frequently.


If you have any questions or concerns regarding this Privacy Policy or the use of your personal information by the SFA, please contact SFA Customer Service by email at membership@specialtyfood.com, by phone at (800) 627-3869; 212-482-6440, or by fax at 212-482-6459.

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